What if announcing a new app started with a notification?
AXA Türkiye's mobile app brings AXA Sigorta and AXA Hayat ve Emeklilik together on one screen: policies, health services, savings, claims and MyAXA privileges. We built the launch in two stages. First, without naming the app, a single notification sparked curiosity: "You have a new notification from AXA." When the app went live, we showed the same world again, this time with every feature.
From the teaser to the launch film, from the key visual to the app screens, everything speaks the same language: diagonal transitions, a world opening from deep navy to light blue, and glass notifications floating off the screen. We designed the app's logotype and store visuals inside the same world.
