It's all in Kale. Kale is in all.
We created this campaign to communicate to consumers that the Kale name covers three different brands (Çanakkale Seramik, Kalebodur, and Kalekim) that can all be found at Kale retail stores. Because Kale is so diverse and Kale products can be found in so many homes all over the world, we went with the simple idea of "It's all in Kale. Kale is in all." Our broadcast spot shows how Kale can be a beautiful part of every family's life and every family's home.
