Challenge
Kalesinterflex is the world’s largest, thinnest and lightest ceramic product. New to the industry, this cutting-edge product needed a brand identity that would emphasize its unusual dimensions and variety of applications. New to the industry, it needed a brand identity that would emphasize its unusual dimensions and variety of applications.
Solution
We positioned the Kalesinterflex brand as an innovative material as well as an important element of modern architectural design. Its brand identity has its foundation in a strong logo and campaign theme: XXL ideas for the XXIst century. Our communications capitalized on the product’s flexibility and myriad uses, and was targeted to architects and design professionals who are most likely to search for new and unique materials.
Results
Today, Kalesinterflex is the only producer of this special product in Turkey. It has grown to become a powerful brand as well as a worldwide supplier.