Challenge
Kaleterasit is the leading brand of external facade coating in Turkey. It has reached such market saturation, that its name is not only recognized as a brand, but it has become the generic term for façade coating.
In the market since 1968, Kaleterasit wanted to renew their brand image with a fresh and modern look. The market itself presents a challenge because the materials change rapidly due to technological improvements. Our task, however, was to create new branding that would drive additional sales.
Solution
Creatively, we focused on the aesthetics and textures that the brand offers. Additionally, we emphasized product advantages, like heat insulation, that would also resonate with consumers on a practical level.
Results
Kaleterasit now has a modern look that makes it recognizable and memorable for consumers.