Challenge
Affinnova is the global leader in optimization technology for marketing and innovation— a brand that specializes in the process of design evolution. Our challenge with this client was interesting: we were designing a way to represent the process of design itself. Specifically, we were to create a corporate identity and online presence for Affinnova, as well as determine the best way to raise awareness for the brand and its services.
Solution
Affinnova’s design evolution process is very complex, so we crafted our communications in such a way that all messaging was simplified. On affinnova.com, we utilized video and detailed service demos to illustrate the services as clearly as possible and engage viewers on a deeper level.
Results
Affinnova became the brand who pioneered the use of evolutionary algorithms for marketing content optimization.