Challenge
Kalekim, the leading brand of construction chemicals, wanted a solution that would reinforce the brand name, refresh its look and personality, and propel it to be the construction chemical brand of choice in the region.
Solution
We repositioned the brand; Kalekim not only offers products, but also solutions. This makes a deeper connection with consumers who don’t just want products but also intangible things – like solutions for their problems. We brought Kalekim to life online, not only through design, but also through the site’s architecture and navigation which became dynamic and able to easily showcase hundreds of products. Our communication plan for Kalekim also included product category and line branding, online banners, email blasts, product videos, and catalogues to reach the target audience.
Results
In the three years we have been working with Kalekim, brand endorsement is 10 times greater than it was when we started. Kalekim has reached 100% brand awareness in the market, and brand preference is double that of the nearest competitor. The brand can now has the power to compete in the global market.