Challenge
Our challenge with Tellcom, one of the fastest growing companies within Turkcell, was to create a promotional campaign to communicate the speed of Tellcom’s fiber-optic-based Internet service, Quicknet. Additionally, we were asked to design an internal campaign to excite Tellcom employees about the company’s growth.
Solution
Our external campaign for Quiknet focused on speed, but from a unique perspective. Technology can often give off a cold, impersonal vibe, so to counteract that our campaign had a very friendly, humanized approach.
Out of all the possible mediums for our internal campaign, we thought the headquarters building would be the most unexpected as well as the most interesting. We created a dynamic visual identity with conversation bubbles to represent a very friendly, human dialogue between the company and its employees, and also to encourage communication within the company.
Results
Our external campaign communicated to consumers the speed benefit of Quiknet. The internal campaign in the headquarters building received lots of positive feedback from Tellcom employees who said they appreciated it and felt more energized in the office.