Challenge
IT companies face a huge hurdle: although they revolve around technology they need to be able to reach human consumers. Harvest Networks, an IT company in the USA’s state of Texas, wanted a website that reflected its spirit of humanity.
Solution
Our brand evaluation revealed that, in order to become a fresh and dynamic brand, Harvest Networks needed to change its image. We began by creating an original and distinctive logo; its curved lines gave it a contemporary feel while fusing the brand’s identity with the values of being organic, friendly, and approachable.
Results
The new identity we created is not only shaping consumer perception, but is also leading the look and feel of the website.